Lipton Hard Iced Tea Wants You to ‘Tailgate Anything’ This Fall

Goldfish birthday parties. Backyard weddings. Moving day pizza. Lipton Hard Iced Tea says: If it’s worth texting the group chat about, it’s worth tailgating.

This September, Lipton Hard Iced Tea is celebrating National Tailgate Day (September 6) with the launch of “Tailgate Anything” — a playful campaign spotlighting life’s unexpected, delightfully random moments that deserve an ice-cold Hard Tea and a folding chair.

“We wanted to celebrate the kinds of moments people don’t usually tailgate —but absolutely should,” said Lisa Texido, brand director at Lipton Hard Iced Tea.

“Tailgating is a mindset, and we’re inviting everyone to bring that energy to life’s most ridiculous and relatable events.”

Here’s what to expect

The Tailgate Anything Sweepstakes:

Starting on National Tailgate Day, fans can head to Instagram and comment on Lipton Hard Iced Tea’s post with the moment they think deserves a tailgate — whether it’s your dog’s bark mitzvah or your goldfish’s first birthday. One lucky winner will score a fully decked-out Lipton Hard Iced Tea tailgate, complete with $1,000 cash and exclusive tailgate swag.

Pop-Up Sampling Across the U.S.:

All month long, Lipton Hard Iced Tea will be hitting the road with inflatable tailgate vans, serving up free samples and Instagram-worthy moments at stops nationwide.

The V.I.Pee Experience — Buffalo, NY (September 7):

Located just outside the iconic Buffalo football stadium at one of the top private tailgate lots in the country — Lipton Hard Iced Tea will offer fans exclusive access to the V.I.Pee: a luxury restroom experience for anyone celebrating National Tailgate Weekend at the Buffalo home opener. Bathroom bouncers, stanchions, and hard tea? Say less.

Lipton Hard Iced Tea is available in five refreshing flavors — Lemon, Peach, Strawberry, Half & Half, and Citrus Green Tea — in 12 oz and 24 oz formats.

For more information, visit www.liptonhardtea.com

Stay connected with Lipton Hard Iced Tea on Instagram: @liptonhardtea

About Lipton Hard Iced Tea

Lipton Hard Iced Tea is a 5% ABV, non-carbonated alcoholic beverage, made with real Lipton brewed tea, natural flavors and our premium, triple-filtered malt base. Lipton Hard Iced Tea is smooth, refreshing and seriously delicious. Try it in five 5% ABV, just-sweet-enough flavors: Lemon, Peach, Strawberry, Half & Half and Citrus Green Tea.