Johnnie Walker Blue Label Unveils Rahul Mishra Design

Johnnie Walker has announced a new limited-edition design for Johnnie Walker Blue Label for the Indian festive season, created in partnership with fashion designer Rahul Mishra.

The first Indian fashion designer invited to show at Paris Haute Couture Week, Rahul Mishra is known for his embroidery and use of colors, as well as his commitment to slow fashion, “mindful luxury” and supporting local artisans, according to the distillery.

“Johnnie Walker Blue Label has been a symbol of luxury and celebration for decades, not only in India but across the world, and learning more about the time and craftmanship that goes into every bottle has been a wonderful journey,” says Mishra. “Slowing the process of craft and creating a sustainable eco-system for artisans is something close to my heart so sharing my philosophy with a brand with centuries of heritage and a lineage of craftspeople has been very special.”

The design symbolizes “bright beginnings,” according to the distillery, with Mishra drawing inspiration from native flora and fauna which he describes as “blooming flowers and spirited animals.” The bottle design also features a bright festive night, meant to symbolize abundance and joy to come.

“Johnnie Walker Blue Label is such a special Scotch whisky, and we’re proud that it takes pride of place at celebrations across the world,” says Dr Emma Walker, Johnnie Walker Master Blender. “It has a rich, smooth and luxurious flavor profile – fresh citrus and rose petals, giving way to dark chocolate, vanilla and hazelnut wrapped in warming smoke – perfect for toasting special occasions or pairing with aromatic, sweet celebratory dishes.”

Walker continues, “This beautiful design by Rahul complements how special the whisky inside each bottle is, and brings to life the joy of celebrating with those close to you. Working with such a progressive and thoughtful artist, who cares so deeply about the power of craftsmanship, also feels like a fitting recognition of the talented people who have ensured Johnnie Wlaker Blue Label’s unwavering quality over decades.”

The limited edition design is available from a suggested retail price of $264 online and at spirits retailers globally. It will feature as the showpiece of a series of international Johnnie Walker Blue Label festive celebrations with Indian talent and partners across October and November.    

The post Johnnie Walker Blue Label Unveils Rahul Mishra Design appeared first on Beverage Information Group.