Fortnum & Mason Taps Longbottom & Co. for Iconic Food Hall Listing

Fortnum & Mason—recently named the world’s top luxury department store in a global review of 46,000+ shoppers—has added British brand Longbottom & Co.’s spiced tomato juice to its legendary Piccadilly food hall.

The listing places Longbottom alongside some of the most prestigious food and drink names in the world and comes as Fortnum’s plans a U.S. expansion fueled by strong demand from international shoppers—more than a third of whom hail from the United States.

“To be chosen by Fortnum & Mason is a proud moment for our team and proof that real tomato juice belongs in the most prestigious settings,” said Ed Bathgate, Founder of Longbottom & Co.

“Fortnum’s is a destination for U.S. visitors as much as for Londoners—and now Longbottom is part of that experience.”

For Longbottom, one of the fastest-growing mixer brands in the category, the move marks a major endorsement from one of retail’s most influential tastemakers. Fortnum & Mason holds Royal Warrants from both the King and Queen of the United Kingdom and attracts millions of global visitors annually.

Momentum in the U.S.

Longbottom has already built a strong foothold stateside. Marriott Hotels feature the juice across their portfolio, it’s available nationwide on Amazon, and the brand continues to benefit from the rise of premium, clean-label mixers. For U.S. travelers visiting Fortnum’s, the listing offers a taste of Longbottom’s elevated positioning—reinforcing demand once they return home.

From Airlines to Luxury Retail

Each can of Longbottom is made with fresh-pressed Canary and Pear tomatoes from Southern Spain, juiced within two hours of harvest, with no concentrates, preservatives, or artificial enhancers. That focus on quality has made the brand the tomato juice of choice for 12 international airlines, including Singapore Airlines, British Airways, and Qantas—with a can opened every 60 seconds in-flight.
Now, the Fortnum’s partnership brings Longbottom from the skies to one of the world’s most recognized retail destinations.

Why Buyers Care

Beyond upgrading the Bloody Mary serve, Longbottom helps venues drive sales. Accounts report double-digit uplifts in premium spirit orders when Longbottom is featured, thanks to bartender-quality consistency, lower salt content, and clean-label credentials that encourage repeat purchase.

The Clean Label Edge

As buyers increasingly prioritize transparency and natural ingredients, Longbottom stands out as the first and only tomato juice brand with a completely clean label—no artificial additives, no shortcuts, just real tomatoes and balanced seasoning.

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