Teremana Tequila Expands into New International Markets

Teremana Tequila, the small-batch tequila founded by Dwayne Johnson, will launch in multiple new international markets over the next year, expanding its global footprint further across Europe, Africa and Asia. 

In partnership with its longtime global distribution partner, Mast-Jägermeister, Teremana Tequila is embarking on the next phase of its international expansion following last year’s launches across Europe, Australasia and the Middle East, according to the company. Over the next 12 months, the brand will enter into more than 20 new markets including Brazil, Spain, France, South Africa, Japan, Indonesia and more.

“From day one, our vision for Teremana has been bigger than tequila,” said founder Dwayne Johnson in a news release. “It’s about sharing Mana, that spirit of good energy, gratitude, and connection, with as many people as possible. Seeing Teremana expand into new markets is incredibly special to me because it means more people around the world will get to experience the craftsmanship, the heart, and the soul that goes into every bottle. I’m grateful for this journey and excited that we get to raise a glass together, no matter where we are.”

As part of its global expansion in 2024, Teremana launched its Share the Mana campaign, according to the company. These activations appear in global travel retail locations across the U.S., Europe and Asia-Pacific.

“Teremana Tequila’s expansion into new markets reflects not only the quality and authenticity that Dwayne Johnson, the Lopez Family, and the team behind Teremana have built into the brand, but also the strength of our partnership,” said Michael Volke, CEO and chairman of the executive board at Mast-Jägermeister, in the release. “At Mast-Jägermeister, we are proud to play an integral role in bringing Teremana to new consumers around the world.”

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