The VinePair Podcast: Do We Need More Bottle Shots on Social?
Last week, VinePair published an article posing the question of whether or not sommeliers should post the bottles they sold that night on social media. The practice seems to be growing more popular, and there can be arguments made for both sides. Sure, it might seem pretentious to post the baller bottles you were able to sell that night, but it can also show wine lovers the breadth of your cellar. Moreover, what do you expect these sommeliers and wine bars to post, especially considering the fact that all wine looks the same in the glass.
Today on the “VinePair Podcast,” Adam, Joanna, and Zach debate a recent VinePair piece regarding sommeliers posting shots of the bottles they’ve sold on social media. Is this a viable marketing strategy, a harmless way to start a conversation, or just another form of snobbery and elitism? If it is bad, what could wine bars and restaurants do instead to satisfy the endless demand for social content? Tune in for more.
Joanna is drinking: Milk Punch from Overstory
Zach is drinking: Von Winning Deidesheimer ‘Leinhöhle’ Riesling
Adam is drinking: Threes Brewing Vliet Pilsner
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