Flower by Edie Parker Partners with Verano to Launch Cannabis Line in Florida

Edie Parker, a female founded and operated cannabis and fashion lifestyle brand, announced a partnership with Verano Holdings Corp., a multi-state cannabis company, to launch Flower by Edie Parker’s cannabis products and design-forward accessories in Florida. This will include 0.5 Petal Puffer all-in-one vapes and 1g vape cartridges, available across Verano’s 82 Florida MÜV dispensaries.

For the launch, Flower by Edie Parker tapped Miami native and Grammy nominated rapper JT as the face of “High in the 305,” according to the company, which features a campaign that pairs the brand’s aesthetic with the artist’s style and Florida roots.

“We’re thrilled to partner with Verano, one of the industry’s leading companies both in Florida and on a national level,” said Brett Heyman, founder and creative director of Flower by Edie Parker, in a news release. “We have a strong existing customer base in Florida through our heritage handbag and smoking accessory business, and we’re excited to be expanding our footprint with this partnership. JT is a true Edie Parker Flower girl: confident, bold, original and cool.”

“We’re excited to partner with Flower by Edie Parker and bring their beloved brand to MÜV dispensaries all across Florida,” added David Spreckman, Verano chief marketing officer. “Brett and the team have built an authentic, culturally relevant brand that has the unique ability to attract consumers across generations, and we look forward to introducing Florida patients to their vibrant products and authentic ethos across our robust MÜV dispensary footprint.”

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