NBWA Embraces the Future

At the National Beer Wholesalers Association’s (NBWA) 88th Annual Convention in Las Vegas, the organization announced its new incoming Chairman.

Strong leadership is key to helping the beverage alcohol industry succeed during difficult times. That’s why NBWA chose Steve Beykirch, president of Eagle Beverage Corporation, as the new incoming chairman.

With beer sales still down and most consumers preferring no- and low-alcohol beverages, the industry has faced a multitude of disruptions over the past few years. Beykirch believes in the industry’s power to foster connection to help strengthen beer sales.

We spoke with Beykirch about what else he has in store as Chairman over the next year as well as his experience in the industry.

BW: How does it feel to be appointed as the next Chairman of NBWA?
Steve Beykirch: It was a tremendous honor to step into the Chairman’s role in front of thousands of my colleagues at our recent Annual Convention & Trade Show in Las Vegas. I’m proud to follow in the footsteps of recent Chairs whose leadership has strengthened our association and elevated the voice of independent beer distributors nationwide. Their legacy inspires me, and I’m excited to build on their accomplishments.

BW: What are your goals heading into the Chairmanship?

SB: My focus is on advancing NBWA’s mission by advocating for the three-tier system, supporting distributor independence, building partnerships across all tiers and highlighting the critical role our members play in their communities. I also want to ensure we’re preparing for the future — embracing technology, adapting to consumer trends and fostering leadership across the industry.

BW: How are you planning to accomplish these goals?

SB: Collaboration is key. I plan to work closely with NBWA’s leadership, our members and industry partners to ensure our priorities are aligned and our message is strong to help the industry return to growth. We’ll continue to engage with policymakers, invest in education and training and share stories of how distributors positively impact their local economies and neighborhoods.

BW: What are some lessons you learned at Eagle Beverage that you plan on bringing to NBWA?

SB: At Eagle Beverage, I’ve learned the importance of adaptability, transparency and community engagement. Whether it’s navigating supply chain challenges or supporting our team and retail partners, success comes from staying grounded in relationships and being responsive to change and investing in both our people and our communities. Those values will guide my approach at NBWA.

BW: What are some of the biggest struggles the beverage industry is currently facing?

SB: The industry is facing a mix of challenges across our tiers, evolving consumer preferences and economic pressures. Distributors are being asked to do more with fewer resources, while also adapting to new products, technologies and market dynamics. NBWA plays a vital role in helping members navigate these challenges and stay competitive.

BW: What do you think the future holds for NBWA and the broader industry?

SB: I’m optimistic. NBWA is well-positioned to lead through change, and our members are resilient and innovative. The future will be shaped by how we embrace technology, adapt to changing consumer preferences, advocate for smart and responsible policies, and continue to tell our story — one rooted in leadership, service, stewardship and community. I believe that our industry has some great opportunities ahead to work together and return beer to growth.

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