Alcohol-free craft beer brand Best Day Brewing just launched Dark Diamond, a limited-edition seasonal brewed in collaboration with Protect Our Winters (POW).
Best Day Brewing will donate all proceeds from Dark Diamond sales to support POW’s mission to protect clean air, clean water and a healthy environment for everyone, according to the brewery.
“Dark Diamond is brewed for all those Best Day Yet moments in winter. And who better to embody that relentless spirit than Jeremy Jones,” said Tate Huffard, founder of Best Day Brewing, in a news release. “Partnering with POW lets us give back to the landscapes that inspire us and the communities that protect them, ensuring future generations can have many more Best Days in the places we love.”
“This collaboration connects what we stand for at Protect Our Winters: community, creativity and climate action,” added Jeremy Jones, professional snowboarder and founder of POW. “Best Day Brewing shares our belief that small choices can create lasting impact, and Dark Diamond is a great example of that spirit in action.”
Dark Diamond is a dark Mexican-style lager with roasted malt character and a hint of cocoa, according to the brewery. The packaging features original artwork by Hannah Eddy, an artist and POW ambassador known for her colorful, dynamic style that reflects movement, joy and a deep connection to outdoor spaces.
Dark Diamond is now available for a limited time in 6-packs, both on shelf at retail and online at bestdaybrewing.com and Amazon.
The post Best Day Brewing and Protect Our Winters Release Lager appeared first on Beverage Information Group.