Seedlip Marks 10 Years With New “Yeah, It’s a Drink” Campaign + Cocktails

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This November marks a major milestone for Seedlip, the pioneer of non-alcoholic spirits, as the brand celebrates ten years of redefining what it means to enjoy a drink. To honor the moment, Seedlip is making its boldest statement yet with a new campaign: Yeah, It’s a Drink.

As mindful drinking continues to grow among Gen Z, millennials, and beyond, Seedlip is spotlighting non-alcoholic cocktails as every bit as sophisticated and culturally relevant as their alcoholic counterparts. Instead of positioning itself as an alternative, the brand puts non-alcoholic serves at the center of social rituals and invites consumers to rethink what a “real drink” can be.

For years, culture has equated “a drink” solely with alcohol. The Yeah, It’s a Drink campaign flips that idea, reclaiming the word drink to represent flavor, craft, connection, and intention — not ABV.

Directed by Jessica Perrway, the campaign showcases Seedlip’s three signature blends, Grove 42, Garden 108, and Spice 94, each crafted to elevate moments like happy hour, date night, and nights out at the bar.

With nearly half of Americans now living alcohol-free lifestyles (NCSolutions), Yeah, It’s a Drink isn’t just a campaign — it’s a cultural statement reshaping what it means to drink today. It celebrates connection, moments that matter, and the freedom to choose without compromise.

Here are three serves from Seedlip that embody the brand’s Yeah, It’s a Drink mindset.

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