Shiner Bock Non-Alcoholic Rolls out to Retailers

K. Spoetzl Brewery has announced a addition to its 116-year history of Texas production: Shiner Bock Non-Alcoholic.

This new release is inspired by the original Shiner Bock.

Following Shiner’s Rode0 non-alcoholic line, which launched in 2023, Shiner now brings its flagship Shiner Bock expression into the fast-growing non-alcoholic space.

This non-alcoholic amber brew blends roasted barley malt, German specialty hops and well water, canned at <0.5% ABV.

Each brew offers familiar aromas of toasted malt and caramel and pours in the same amber color as the original, according to the brewery.

This lightly hopped American-style amber brew pairs with Texas staples like smoky brisket, grilled sausage and mole enchiladas.

“We are seeing a generational shift in how people enjoy beer,” says Nick Weiland, Brand Director at Shiner Beer. “Shiner Bock has been a legendary Texas favorite since it debuted in 1913. With Shiner Bock Non-Alcoholic, long-time fans and new drinkers alike can enjoy the ritual of an ice-cold Shiner, regardless of alcohol content.”

Shiner Bock Non-Alcoholic will begin to hit shelves at retailers across the U.S. in January. It comes in 12-oz cans, packed in 6-packs. The packaging retains the signature yellow look and traditional Shiner Ram, now with a distinct blue and silver ‘Non-Alcoholic’ banner to clearly distinguish it on shelves.

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