Using Consumer Data to Drive Decision Making

In this presentation from EPG Specialty Information analyst Brian Berlin, you’ll learn about how consumer insights can enhance your retail strategy. He originally gave this presentation at the 2023 Beverage Alcohol Retailers Conference, speaking to all three tiers about how they can collect, analyze and use data to make better decisions.

You’ll also find information about the most common BevAl Drinking Personas, including:

Demographic breakdown

Spending habits

Reasons for drinking

Drinking occasions

Product attributes they seek out

Category penetration

Shopping habits by channel

Click the DOWNLOAD button below to view the full presentation

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