The VinePair Podcast: Why Is Wine PR Struggling So Much?

When talking about the current pitfalls of the wine world, it is impossible to ignore how the industry handles publicity. Wine communications professionals rely on tired strategies to score potential coverage, such as the “spray and pray” technique of mass-sending impersonal pitches to a number of publications. As producers and winemakers think of ways to innovate, why don’t those who represent them do the same?

Today on the “VinePair Podcast,” Adam, Joanna, and Zach discuss why the wine industry is struggling with PR and communications. Does the industry not pay well enough to attract top talent? Why can’t they prioritize the standards and priorities of different journalists and publications?

Join us for a live podcast recording at the Unified Wine & Grape Symposium in Sacramento, Calif., on Wednesday, Jan. 28, 2026

Zach is drinking: Tai Dai at Zig Zag Cafe
Joanna is drinking: N/A Negroni Sbagliato from Bitter Monk
Adam is drinking: Transmitter Brewing B5NY Pale Ale

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