ButterLight Chardonnay Comes Out in Cans
Butter Wines by JaM Cellars, best known for its Butter Chardonnay, has announced the release of ButterLight Chardonnay in cans.
Launched a year after ButterLight Chardonnay, the new 250-ml. cans meet consumer demand for lower-alcohol wines, according to the company.
“When we introduced ButterLight last year, it marked our first step into the low-alcohol category, something we’ve been perfecting for years to offer a truly great option within our portfolio,” says John Anthony Truchard, Founder and CEO of John Anthony Wine & Spirits. “Consumers are looking for more choices that fit every occasion, and ButterLight was designed with this shift in mind: real Chardonnay flavor, lower alcohol, and zero compromise on quality. Packaging it in a convenient can was the natural next move.”
ButterLight Chardonnay is 8.5% ABV and 85 calories.
This new format follows Butter’s ongoing efforts in packaging innovation, according to the company, which began with ButterCans Chardonnay in 2018 after research and development to ensure that the Butter Chardonnay flavor translated to aluminum.
“We worked to preserve what Butter drinkers love most, lush Chardonnay character and a smooth finish, while crafting something noticeably lighter,” says Jeff Kandarian, Executive Winemaker, John Anthony Wine & Spirits. “ButterLight proves that ‘light’ can still mean full-flavored, and we’re thrilled to now offer it in a convenient can alongside original ButterCans.”
Building on Butter’s success in launching the light wine last year, the brand is preparing to enter the non-alcoholic wine space with ButterZero, a new extension that’s 0.5% ABV. The line will be available in 750-ml. bottles across four varietals, including Sparkling Rosé, Sauvignon Blanc, Chardonnay, and Pinot Noir. These four ButterZero varietals will hit grocery shelves in early 2026.
“Extensions like ButterLight Chardonnay and new ButterLight Cans aren’t just new products, they’re how Butter continues to grow into a portfolio with something for everyone,” says Sarah Montague, Chief Marketing Officer of John Anthony Wine & Spirits. “Today’s wine drinkers are wonderfully dynamic, and we’re focused on meeting them wherever they are with wines that fit every moment. Butter has always stood for great taste without intimidation, and ButterLight Cans deliver on that promise in fresh, exciting way.”
The entire Butter lineup can be found under $20 MSRP in local grocery, convenience and liquor stores.
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