Bardstown Bourbon Unveils Packaging Redesign

Bardstown Bourbon Company has revealed a comprehensive packaging transformation across its core portfolio.

The packaging update marks a strategic visual evolution for Bardstown Bourbon, according to the company. The “modernist aesthetic” keeps the brand’s signature bottle shape, while introducing “sophisticated design elements that strengthen the brand’s positioning.”

According to the company, design updates include:

Enhanced Visibility on Shelf: Secondary labels and bold typography, plus distinctive iconography

Improved Product Clarity: Prominent designations and intuitive bar calls for each expression

Refined Color System: Strengthens visual separation and SKU differentiation

Premium Materials: Soft-touch label substrate adds density and distinction, elevating the bottle’s feel and presence

Authenticity through Iconography: Debossed topographical map nods to place of origin offering

Sealed with a heavier weighted cork, the elements merge minimalist design with personality, the company says.

“Our new packaging amplifies what made us who we are: bold, innovative, transparent and high-quality. Every element, from our beautiful bottle to the premium materials, tells the story of our unwavering commitment to excellence while signaling our evolution as a brand that is ready to boldly step into the future,” says Pete Marino, President of Lofted Spirits. “At Bardstown, we are constantly pushing ourselves to redefine what premium means in today’s market while staying true to the values that earned our customers’ trust. This packaging is another part of our promise that innovation and tradition can coexist beautifully, creating something that honors our legacy while writing the next chapter of our story.”

The push to redesign emerged as the brand scaled with nationwide distribution. “While well-known within the whiskey industry, the packaging was recessive on the shelf and failed to provide clear differentiation between expressions,” the company says. The project began with extensive research and national agency support before it was ultimately brought in house and overseen by Design Director Ron Jasin. Bardstown Bourbon Company worked with international printing house Eurostampa, which specializes in premium spirits packaging.

Related: Editor Kyle Swartz reviews Bardstown Bourbon Discovery Series Double Barreled.

The post Bardstown Bourbon Unveils Packaging Redesign appeared first on Beverage Information Group.