Ezra Brooks, from Lux Row Distillers, has added a new SKU to its lineup.
Ezra Brooks 80 Kentucky Straight Bourbon Whiskey is available now in 1L bottles for on-premise accounts nationwide at a minimum suggested retail price of $14.99.
Conversations with service-industry representatives, coupled with the level of success of the Ezra Brooks product family, were key factors in the decision to expand the brand lineup, according to the company. The new SKU has an updated white label with black and gold print, and has a screw-on cap.
Ezra Brooks 80 has a mashbill of 78% corn, 10% rye and 12% malted barley that’s charcoal filtered. The result is an approachable 80 proof (ABV 40%) bourbon with notes of caramel and vanilla with hints of chocolate and spice, according to the company. The proof-point and taste are meant to make it ideal for popular bar and restaurant cocktails, like the Manhattan and Old Fashioned.
“Our decision to expand the lineup with a 1-liter bottle of Ezra Brooks 80, which is the only size for this proof, is a direct reflection of listening to the needs of our customers in the service industry and giving them a new and convenient way to feature and share our high-quality bourbon,” says Ezra Brooks Brand Manager Philip Lux.
For additional information or to find a 1L bottle of Ezra Brooks 80, on-premise accounts should reach out to their local distributor or make a request through the Ezra Brooks product request form.
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