Heineken 0.0 Adds Pressed Lime and Nectarine Juniper Flavors

Heineken just launched two new alcohol-free flavors—Cold Pressed Lime and Nectarine Juniper. Both flavors are double-brewed to remove alcohol and blended with the same ingredients used in Heineken 0.0.

“When we introduced Heineken 0.0, we proved that ‘alcohol-free’ and ‘great taste’ can go hand in hand,” said Maggie Timoney, CEO of Heineken USA, in a news release. “Innovation is in our DNA and we see flavors as the next chapter of growth. This subsegment is growing twice as fast as the overall non-alcoholic category; one in three non-alcoholic shoppers also say taste variety is the top reason for their purchase. These new flavors represent the next evolution in our mission to provide even more premium choices for the growing number of people embracing a balanced, social lifestyle.”

Heineken 0.0 Cold Pressed Lime and Nectarine Juniper are beginning to roll out on retail shelves across the country, according to the brand, including California, Texas and Florida.

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