The VinePair Podcast: What Actually Matters on a Wine Label?

Some wine labels function like a checklist. They indicate a bottle’s region, grape, estate name, and any other essential details customers might want to know. Others take an avant-garde approach, opting for eye-catching visuals to draw in consumers. But what do drinkers actually look for when selecting a bottle?

Today on the “VinePair Podcast,” VinePair’s managing editor Hannah Staab joins Joanna and Zach to discuss what truly matters on a wine label. Do appellations, producers, or varieties move the needle? How important is a colorful design? Is listing ingredients helpful?

Zach is reading: We Asked 19 Bartenders: What Makes a Perfect First-Date Bar?
Joanna is reading: The Dolomites’ Signature Cocktail Is Ready for Its Olympic Moment
Hannah is reading: When Did Burgundy Become Untouchable?

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