Willamette Valley Vineyards Partners with RNDC and SGWS

Willamette Valley Vineyards is making significant changes to its distribution in major states on the East Coast, including aligning its distribution in New York State and the Mid-Atlantic region with Republic National Distributing Company (RNDC) as well as distribution in Pennsylvania with Southern Glazer’s Wine & Spirits (Southern Glazer’s).

This Mid-Atlantic change aligns Maryland and the District of Columbia with the company’s existing relationship in Virginia, according to the winery. The transition to utilize RNDC’s network within New York State positions the winery to reach new and existing consumers in this market. 

“Through its partnership with the Opici family over the past four years, RNDC has made significant investments in the New York State market, more than doubling its sales force and adding full state coverage with its new Syracuse warehouse. We are excited about the opportunity ahead to strengthen our presence in this critical market for Oregon wine and our flagship Pinot Noir varietal,” said Willamette Valley Vineyards CEO Michael Osborn in a news release.

“We value partners who share our commitment to quality, innovation, and building brands with intention,” added Joel Polichene, state executive vice president of Maryland, Virginia and Washington D.C. at RNDC. “Willamette Valley Vineyards reflects those principles, and we’re energized by the opportunity to deepen their reach across key East Coast and Mid‑Atlantic markets through the strength of our local teams.” 

Furthermore, the company has transitioned its Pennsylvania representation to Southern Glazer’s, effective immediately.

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