Covalle Tomato-Water Gin Launches Nationally

Boutique craft spirits importer Back Bar Project just announced the national launch of Covalle Tomato-Water Gin, the company’s first domestic venture.

Covalle Tomato-Water Gin features notes similar to that of a tomato garden, according to company notes. Tomato leaves and stems are pulverized into an apple-cucumber pulp, then pasteurized, clarified and blended into a London dry gin. Bottled at 46% ABV, the gin botanical card includes juniper, angelica, coriander, lemon oil, grapefruit, cardamom, orange, wildflower honey, cinnamon and anis.

“We champion brands that are shaping the future of the spirits industry—built on quality, heritage, and innovation,” said Kaj Hackinen, chief innovation officer and co-founder, Back Bar Project, in a news release. “Consumers are craving distinctive, nationally available distilled spirits. Covalle delivers something entirely new, adding a fresh, herbaceous twist to gin-based cocktails.”

Covalle debuted in New York and New Jersey in Spring 2025 via Small Victories Imports, according to the company, which is a boutique distribution portfolio. Produced in small batches, it sold out quickly, driving a high reorder rate among early-adopting retailers. Covalle’s packaging features a hand-drawn label depicting a beach and was drawn by creative director Eli Dreyfus.

Covalle Tomato-Water gin is now available online and will roll out nationally in 700mL and 1L formats for an SRP of $40 and $47, respectively, which may vary by market.

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