The vermouth category is full of legacy brands with hundreds of years of history that cater to in-the-know consumers. What the sector largely lacks is a fun, modern vermouth company that invites newcomers to try the fortified wine. David Neimanis and Phi Peinado spotted that void in the market, prompting them to move from the U.S. to Spain and start Cueva Nueva.
Today on the “VinePair Podcast,” David and Phi join Adam and Joanna to discuss the current state of vermouth in both Europe and the U.S., how they developed the brand from the ground up, and how they market their product to curious drinkers.
Zach is reading: 10 Producers You Should Know to Get Into Burgundy
Joanna is reading: The Value Meal Comes to the Brewery
Adam is reading: The 30 Best Bourbons for 2026
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The article The VinePair Podcast: Where Does Vermouth Go Next? appeared first on VinePair.