Butter Wines Launches ButterZero Nonalc Line

Butter Wines, best known for Butter Chardonnay, has introduced ButterZero, a new line of non-alcoholic wines.

These have less than 0.5% alcohol by volume, 65 calories or less per glass, and are gluten-free.

The line launches with four varietals — Sparkling Rosé, Sauvignon Blanc, Chardonnay, and Pinot Noir — available in 750-ml. bottles.

“ButterZero non-alcoholic wines represent a meaningful evolution of the Butter portfolio,” says John Anthony Truchard, Founder of Butter Wines, and CEO of John Anthony Wine & Spirits. “As adult beverage occasions continue to expand, consumers are looking for options that fit more moments in their lives. ButterZero meets that demand with great-tasting non-alcoholic wines, while staying true to our commitment to quality, approachability and enjoyment.”

In support of this launch, Butter Wines invites fans nationwide to enter Win Butter & Blooms for a Year sweepstakes. Three winners will receive a year of fresh bouquets delivered to their door, a grocery gift card, and exclusive limited-edition Butter merch. The sweepstakes is live now through May 17, 2026. No purchase is necessary and it is open to legal residents age 21+. For more information on the official rules and to enter, please visit SipButter.com.

ButterZero will be merchandised in the non-alcoholic section of the wine aisle.

“ButterZero is a pivotal addition to the John Anthony Wine & Spirits portfolio building on consumer demand for ButterLight Chardonnay low alcohol wine,” says Sarah Montague, Chief Marketing Officer of Butter Wines. “Our ability to bring great-tasting innovations to the adult beverage category to meet rapidly evolving consumer needs for new formats, varietals, and occasions is critical. Launching ButterZero in a portfolio of four varietals that truly taste amazing is our latest commitment to elevating while we innovate.”

The full Butter portfolio includes original Butter Wines — Butter Chardonnay, Butter Sauv Blanc, Butter Pinot Noir, Butter Cab and Butter Bubbles — along with ButterLight Chardonnay, and the new ButterZero non-alcoholic line. All retail for under $20 SRP at grocery, convenience and liquor stores nationwide, as well as online at SipButter.com.

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