FIFCO USA Debuts Bubly Wine Refresher

FIFCO USA just launched bubly wine refresher, an extension of the beloved bubly brand—bringing rosé wine, sparkling water and natural fruit flavors to the canned cocktail aisle.

bubly wine refresher is made with dry rosé wine infused with natural flavors, according to the company. Each 12 fl. oz. can delivers 4.5% ABV with just 100 calories.

“We’re excited to bring bubly wine refresher to consumers looking for a flavorful, modern, and refreshingly unfiltered take on wine‑based cocktails,” said Lisa Texido, brand director, bubbly wine refresher, in a news release. “This launch builds on the bubly master brand’s playful energy while meeting the evolving tastes of millennial women who want something delicious, light, and perfect for those rare moments that are truly theirs.”

The initial portfolio includes two flavors: Strawberry Peach and Blackberry Lemon. Both flavors are available in single‑flavor 4‑packs, according to the company, as well as an 8‑pack variety pack offering.

“Between work, kids, packed schedules, and a mile-long to-do list, moms still find a way to laugh through the beautiful chaos,” Texido said in the release. “bubly wine refresher is the ultimate grab-and-go cocktail — light, refreshing, and effortlessly convenient —a chance to slow down, savor an unrushed sip, and toast to the moments that matter most with their favorite people.”

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