Booker’s Bourbon Releases First 2026 Batch

The first Booker’s Bourbon Batch of 2026 is inspired by one of Booker Noe’s favorite cities in the world: New Orleans.

Booker’s “Big Easy” Batch is made up of five separate production dates and were stored in five different storage warehouses. The age is 7 years, 2 months and 15 days, and it’s bottled at a bold 129.1 proof.

The suggested retail price is $99.99 per 750-ml. bottle.

Each release of this whiskey has a unique name that alludes to the people, places and/or history behind the brand.

“For a guy who lived in Kentucky, Dad sure found himself in the Big Easy plenty,” explains Master Distiller Fred Noe. “He made his first trips down there as a young man, friends like Billy Roby by his side, the two of them eating and drinking their way around town. Some time after that, he and Mom visited on their honeymoon. In later years, they’d always point out the bar where they shared a drink as newlyweds. The place seemed to love him back too, during one visit they even changed the name of Bourbon Street to Jim Beam Bourbon Street for a day.

“But it was the flavors of New Orleans that really held a special place in Dad’s heart. He couldn’t get enough if its food — a fresh oyster here, a bowl of jambalaya there. But you wouldn’t find his favorite dish on the menus of the fancy restaurants, no, it was the Lucky Dog street cart that caught his eye and stole his heart.

We were watching Bourbon Street’s famous barrel races from the balcony of our French Quarter hotel when he spotted that cart rolling down below. He sent me to get us some — and boy, you’d have thought it was the best damn bite he’d ever had. His love for those dogs became legendary in the city, living on even after he passed — in fact, when Freddie and I last went, a five-star restaurant served us up some on a silver platter. Dad found flavors he loved everywhere he went. I hope you’ll be as taken with this bourbon as he was with those Big Easy Lucky Dogs.”

The liquid breakdown of this bottle is as follows:

16% was stored on the third floor of warehouse H, a nine-story house

24% was stored on the sixth floor of warehouse G, a nine-story house

16% was stored on the fifth floor of warehouse O, a seven-story house

22% was stored on the third floor of warehouse J, a nine-story house

22% was stored on the fourth floor of warehouse M, a seven-story house

This follows the recent release of On The Rocks Jim Beam Whiskey Sour.

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