El Mayor Tequila Launches 375-ml. Bottles

As alcohol brands continue to roll out in smaller formats, El Mayor Tequila has unveiled new 375-ml. sizes of its Blanco and Reposado expressions.

Beginning this month, the 375-ml. sizes of El Mayor Blanco and El Mayor Reposado will be available at a minimum suggested retail price of $14.99 each. To usher in springtime cocktail season, El Mayor and Cocktail Courier will introduce a $89.99 cocktail kit which includes a 375-ml. bottle of El Mayor Reposado along with ingredients for a Tequila Sunrise Spritz and Paloma Fresca.

“We know people want great tequila that fits their lifestyle and their budget,” says El Mayor Brand Manager Kayleigh Longo. “Offering a smaller size like our 375-ml. makes it easier to discover something new, whether you’re attending a party or mixing a simple cocktail at home. After introducing our 1.75-L last year, we’re excited to deliver more ways to enjoy El Mayor, no matter the time or place.” 

Distilled and produced at Destiladora Gonzalez Lux in Arandas, Mexico, El Mayor Tequila is made with 100% estate-grown Blue Weber Agave from the valley and highlands area of Jalisco, Mexico, according to the company. El Mayor Tequila Blanco is an unaged, clear tequila that has a hint of floral and pepper. El Mayor Tequila Reposado is a golden tequila that was rested in American white oak barrels for a minimum of nine months and has hints of fruit flavors with vanilla and spice.

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