Next Century Spirits and Gabriel Iglesias, an American stand-up comedians, just launched Pocho Fino Tequila, a Mexican-American tequila.
The Pocho Fino portfolio launches with a Blanco alongside two flavored expressions: Mexican Candy and Grilled Pineapple.
“As a proud Mexican-American, I wanted to make a tequila that celebrates both my roots,” said Gabriel Iglesias, co-founder of Pocho Fino Tequila, in a news release. “When creating Pocho Fino Tequila, it was important to me that the tequila is approachable, full of flavor and fancy enough for a fine glass, or casual enough to drink out of a plastic cup. That’s what makes it my kind of tequila.”
“Next Century Spirits is proud to partner with Gabriel Iglesias to debut Pocho Fino Tequila, the first tequila in our award-winning portfolio,” added Next Century Spirits co-CEO Anthony Moniello. “This is not another celebrity spirits launch, it’s a passion project for all of us that has been years in the making. Rooted in heritage, storytelling and Gabriel’s deep connection to his fans, Pocho Fino Tequila is crafted to honor tradition while delivering exceptional quality in every bottle – a brand we are all incredibly proud of.”
Pocho Fino Tequila is now available in 375mL ($17.99 SRP) and 750mL ($29.99 SRP) bottles at select retailers including Total Wine & More, BevMo!, Liquor Depot, Lee’s Discount Liquor and Walmart, according to the brand. They are currently distributed across California, Texas, Florida and Arizona, with additional states launching monthly.
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