Sazerac Acquires Dirty Shirley Ready-To-Drink Cocktail

Global spirits company Sazerac, which owns Buffalo Trace among many brands, today announces its acquisition of Dirty Shirley, a ready-to-drink cocktail brand known for its vodka-spiked take on the classic Shirley Temple.

“We are excited to make the Dirty Shirley brand a part of the Sazerac family,” says Jake Wenz, CEO of Sazerac. “The brand has carved a unique space in the RTD category with their bold cocktails and distinct personality, and we’re looking forward to continuing to build on the solid foundational work done by the brand to-date.”

The acquisition comes as the Shirley Temple makes a comeback, according to the company, fueled by consumers wanting their childhood nostalgia drink with a grown-up upgrade.

 “Sazerac is the perfect home for Dirty Shirley,” says Adam Kost, Founder of Dirty Shirley. “They have the scale, expertise, and vision to take the brand to the next level, and I have full confidence they will continue to build Dirty Shirley into an iconic name in the spirits industry.”

Dirty Shirley joins Sazerac’s global spirits portfolio including BuzzBallz (which the company acquired last year), Buffalo Trace Bourbon, Traveller Whiskey, Fireball Cinnamon Whisky, Southern Comfort, SVEDKA Vodka, Wheatley Vodka, Myers’s Rum, Paddy’s Irish Whiskey and more.

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