Vital Premium Hard Seltzer

Vital Premium Hard Seltzer recently made its debut in the Nashville market. Each 12-ounce can has 5% ABV, 100 calories, 1 gram of sugar and is infused with electrolytes. 

“We wanted a seltzer that delivers on taste and leaves you feeling good. The alcohol derived from sugar cane, gives us a cleaner, crisper profile than anything else we have tasted, and that difference is immediate,” said Vital Premium Hard Seltzer co-founder Jimmy LaSarre in a news release. “Some hard seltzers can be overly sweet, calorie dense and heavy, but Vital is proof that a seltzer can be better than that. We’ve taken our time and crafted Vital using best-in-class, gluten-free ingredients for a better drinking experience. With Vital, we really feel we’ve created a new kind of seltzer. Welcome to Hard Seltzer 2.0.”  

The brand debuts its first collection of four flavors: 

Blood Orange

Berry Infusion

Lymón 

Tropical Passion 

Co-founder Tatiana LaSarre added, “I am excited to bring the tropical flavors and effervescent of my culture through the launch of Vital. This brand really captures that spirit of celebration, culture and connection, which we know will resonate with discerning drinkers that refuse to settle for ordinary.”  

Vital selected Nashville as its launch location because the city mirrors the brand’s emphasis on community, lifestyle and a well-rounded approach to well-being, according to the brand. Now available at select Nashville-area liquor retailers, Vital Premium Hard Seltzer is offered in single-flavor four packs of 12-ounce cans at projected prices of ($9.99 MSRP) or four-flavor variety twelve packs of 12-ounce cans ($29.99 MSRP). Vital will be distributed in Tennessee by Athens Distributing Company. 

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