Truly Hard Seltzer Announces New Campaign with JaNa Craig

Truly Hard Seltzer is launching Truly Unscripted: Spring Break, an open casting call giving one friend group the chance to star in their own reality TV miniseries, complete with an all-expenses-paid weekend getaway where a full production crew will document their every move.

Friend groups nationwide can now submit their crew and their case for why they deserve the cameras. The winning group will be whisked away to a beach house in Florida from April 16 – 19, according to the brand, where an experienced reality TV producer and camera crew will be on-site. The weekend will be turned into a three-part reality TV miniseries dropping on YouTube this spring.

Here’s how to enter:

Share a video on TikTok or Instagram explaining why your friend group deserves to win with #TrulyUnscripted

After posting, head to TrulyRealityCasting.com to complete your application

Lucky finalists will have video callbacks with their friends and the production crew to make the final casting call

Helping kick off the casting search is reality TV fan favorite and longtime Truly partner JaNa Craig, someone who’s lived the reality TV experience.

“Reality TV gave me some of the best friendships of my life, so partnering with Truly to give another group the chance to create their own iconic moments means everything to me! And while I’m used to being in front of the camera, this time I’ll be behind-the-scenes finding that truly special friend group that is made for this moment,” said Craig in a news release.

“Truly is turning reality TV dreams into a reality this spring break and creating a moment where we can put our fans front-and-center,” added Matt Withington, senior director of marketing at Truly Hard Seltzer. “Truly, spring break, and your friend group is already a winning combo, add a camera crew and we know we’ll capture reality TV gold.”

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