Casamigos has introduced a new line of pre-mixed margaritas, beginning with Classic Lime and Spicy.
The campaign behind this new launch includes activations with celebrities Gabrielle Union and Keegan-Michael Key, and ties into FIFA World Cup 2026.
The brand tapped Union and Key to go head-to-head as “official Casamigos hosts” for the FIFA World Cup 2026, backing Team Classic and Team Spicy.
“Bringing people together has defined Casamigos from day one — it’s right there in our name, amigos,” says Roderick Blaylock, Vice President of Marketing, Casamigos. “As a sports fan, I’ve seen how moments like the FIFA World Cup 2026 unite people in a way few things can. It’s a global stage fueled by passion, rivalry and pride. From tequila poured in stadiums to our pre-mixed margaritas enjoyed at home, we’re making it easy for fans to be fully present, raise a glass and celebrate the connections that live beyond the 90 minutes, no matter which team they’re backing.”
The campaign behind this new launch includes activations with celebrities Gabrielle Union and Keegan-Michael Key.
As an Official Tequila Supporter of the FIFA World Cup 20, Casamigos will activate in host cities throughout the tournament with fan-first experiences, the company says.
Classic Lime and Spicy are both 20.5%-ABV pre-mixed margaritas, made with Casamigos Tequila, orange liqueur, lime juice, and natural flavors. They come in 750-ml. bottles serving ten cocktails, and 375-ml. bottles serving five, with 110 calories per serving and limited-time FIFA World Cup 2026 packaging.
The suggested retail price is $21.99 MSRP per 750-ml. bottle.
Both flavors are best served chilled.
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