White Claw Maker Mark Anthony Group to Acquire The Finnish Long Drink

The Mark Anthony Group of Companies has agreed to acquire The Finnish Long Drink, a canned, gin-based sparkling cocktail. Terms of the transaction, which was announced today and is set to finalize in coming weeks, are undisclosed.

Mark Anthony, which owns popular ready-to-drink brands like White Claw Hard Seltzer and Mike’s Hard Lemonade, will acquire The Finnish Long Drink as the brand comes off a year with near-20 percent growth in volume and sales of 3.3 million 9-liter case equivalents, according to Shanken News Daily’s Impact Databank. The same database ranks Long Drink as the sixth-largest spirit-based ready-to-drink (RTD) brand last year.

The sparkling cocktail comes in a number of fruity flavors like Peach, Cranberry, and Traditional Citrus. ‘Long drinks’ were first invented by the Finnish government for the 1952 Helsinki Summer Olympics and have since become a popular choice in the country, according to Mark Anthony’s release.

Shanken’s Impact Databank ranks Mark Anthony as the fourth-largest beer and flavored malt beverage marketer in the U.S. Its Long Drink acquisition follows transactions involving similar-sized spirit RTD brands: Earlier this month, Molson Coors acquired Atomic Brands, the maker of Monaco, which also reported sales of 3.3 million 9-liter case equivalents in 2025.

Long Drink’s status as a fast-growing brand within its category made it an attractive buy for Mark Anthony, chief executive officer Phil Rosse says in the release.

“Long Drink has already established strong momentum and a clear point of difference in the RTD space, and we see a meaningful opportunity to build on that success by expanding its reach and bringing it to more consumers,” Rosse says.

The article White Claw Maker Mark Anthony Group to Acquire The Finnish Long Drink appeared first on VinePair.