Two Roads Launches Non-Alc IPA Road 2 Ruin Zero

As the no/low alcohol trend continues strong, leading Connecticut brewer Two Roads Brewing Co. has revealed the latest addition to its line of non-alcoholic beers: Road 2 Ruin Zero Non-Alc IPA.

The new NA version of Two Roads’ flagship beer is made with the same hoppy flavor of its namesake brew, the brewery states.

“We’ve been focusing sharply on our core beer brands, and Road 2 Ruin is at the top of that list,” says said Brad Hittle, co-founder and CEO of Two Roads. “Our brewmaster, Phil Markowski, and his team took the time they needed to develop a non-alcoholic take that fans of our flagship would instantly recognize and could easily embrace.”

“This fabulous brew brilliantly pays off our strategy of investing in a more focused portfolio that gives our fans more ways to enjoy what they already love,” Hittle adds.

Like all of Two Roads non-alc beers, Road 2 Ruin Zero is made using an arrested fermentation process, where the yeast strain selected is managed to achieve an ABV of below 0.5%.

Road 2 Ruin Zero follows the brand’s first two non-alcoholic offerings, an American IPA and a Juicy IPA.

Two Roads’ non-alc segment is seeing strong growth, the company reports, tallying sales increases of 109% in the Northeast from 1/1/24 – 7/21/24 according to NIQ syndicated data. The brewery has plans to continue expanding the line, with more non-alc versions of other top-selling beers slated for later this year and next.

Road 2 Ruin Zero is now available year-round everywhere Two Roads beers are sold in 6-packs of 12 oz. cans at an suggested retail price of $11.99.

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