Gallo Enters Mezcal Category with Derrumbes

Spirit of Gallo continues to grow its spirits portfolio through a strategic partnership with Mezcal Derrumbes, becoming the brand’s exclusive importer in the U.S.

This announcement comes as the mezcal category has seen recent growth, reaching 803K cases in the U.S. last year, the company says, with ISWR data projecting the category to grow 10% by 2027.

Each of the seven expressions in the Derrumbes portfolio are meant to highlight specific terroir, flavors and styles of the different Mexican states where they was crafted.

“The growth of the mezcal category is driven by consumer exploration and, with seven different expressions, Derrumbes offers a uniquely diverse portfolio,” says Britt West, chief commercial officer Gallo Wine and Spirits. “This range, paired with their commitment to premium ingredients, authenticity and tradition, makes them the perfect addition to our portfolio.”

The full Derrumbes portfolio includes three core expressions: Oaxaca, San Luis Potosí and Durango, and four small batch expressions: Michoacán, Zacatecas, Tamaulipas and Guerrero, ranging from a suggested retail price of $39.99 to $99.99.

“As a family-owned brand, we have found the perfect partner in Gallo to help us, and all the mezcaleros families we know, continue to grow,” says Esteban Morales, co-founder of Derrumbes. “We look forward to expanding our distribution in the U.S. and putting many incredible mezcal regions on consumers’ radars.”

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