Taplines: The Cross-Category Battle for the Future of Hard Tea
Dick Rowe was a famous British music producer. While he’s known for signing the Rolling Stones in 1963, most people remember him as the guy who didn’t sign the Beatles when he had the chance to in 1962. The Rolling Stones aren’t such a bad consolation prize though, right? But this isn’t a music history podcast, it’s a beer history podcast, and all of this is just to say that it’s not always easy to see what’s coming next, even when it’s sitting right in front of you.
On this episode of “Taplines,” we’re keeping it very “United Kingdom” with a return appearance from none other than Tim McKirdy, VinePair’s managing editor and the host of the “Cocktail College” podcast. True to the Anglo isle from whence Tim cometh, we’ll be discussing tea. But even truer to the “Taplines” American brewing history focus, it’s hard tea that we’ll be talking about.
Tune in for a genre-breaking conversation about how the hard seltzer boom gave way to a bust that cleared the board for Twisted Tea’s decades-in-the-making moment in the sun — and paved the runway that vodka-based interloper and VinePair Next Wave 2024 Rising Drinks Brand of the Year finalist Surfside is currently speeding down.
Listen Online
The article Taplines: The Cross-Category Battle for the Future of Hard Tea appeared first on VinePair.