Josh Cellars has introduced its first no-alcoholic selection, Josh Cellars Non-Alcoholic Sparkling. This addition to the portfolio marks the brand’s expansion into the growing low-/no- ABV category, as consumers increasingly seek alcoholic alternatives for Dry January and beyond.
Made in the heart of Italy’s Prosecco region by a fifth-generation Italian winemaking team, this new offering brings the flavor of Josh Cellars Prosecco, without the alcohol content. The no-ABV sparkler has touch of sweetness and bright flavors of pear, citrus and green apple, the company says.
Josh Cellars Non-Alcoholic Sparkling, which retails for $16.99, is now available in select markets including Connecticut, Colorado, Massachusetts, Florida, Southern California and Texas. The product can be found on the shelf next to the brand’s original prosecco, which came out in 2019, followed by a rosé expression in 2020
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