The VinePair Podcast: Silver Linings in Wine’s Gloomy Forecast
The latest Silicon Valley Bank report is in and it spells more doom and gloom for the wine industry. For too long, the wine industry has hoped to coast on sales from older generations while failing to change marketing tactics to attract younger consumers, ultimately thrusting the category into its current debacle.
Despite declining optimism, a handful of producers are now eschewing the widespread grief and trying to make things right for the future of wine. Truth be told, the industry still has time to capture the millennial market, and even though Gen Z might not be sipping fine wine right now, there’s a good chance that will change in the coming years.
On this episode of the “VinePair Podcast,” Adam, Joanna, and Zach respond to the most recent Silicon Valley Bank report and Adam’s recent presentation at the Unified Wine & Grape Symposium, where they specifically look for the silver linings and potentially successful strategies that wineries and operators can embrace if they just admit that wine has a problem. Tune in for more.
Adam is drinking: 1970 Louis M. Martini Cabernet Sauvignon
Joanna is drinking: Espresso and Tonic from Coqodaq
Zach is drinking: Papalin Jamaican High Ester Rum
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