Tequila Herradura Brings Herradura Blanco to the U.S.

Tequila Herradura has announced the U.S. arrival of Herradura Blanco.

Joining the existing Tequila Herradura lineup of Silver, Reposado, Añejo, Ultra, Selección Suprema and Legend, this release has been bottled at a higher ABV than the rest of the Herradura portfolio at 46% since its origins.

First launched in 1870, Herradura Blanco is made with 100% agave, slow cooked in clay ovens and naturally fermented with spontaneous yeast. The clear liquid has sweet and clean notes of cooked agave, spices, pepper and citrus, the distillery reports.

Herraura Blanco was the first tequila to bear the Herradura horseshoe emblem on its label.

“Herradura Blanco holds a unique place in tequila history,” says Kelley Kerger Sr., brand manager of Tequila Herradura in the US. “For nearly a century, this was the only tequila produced at Casa Herradura, shaping not only our heritage but the tequila category as we know it today. By bringing Herradura Blanco to the U.S., we’re sharing a piece of that origin story, inviting consumers to experience an authentic taste of history in every pour.”

Herradura Blanco is available in select markets throughout the U.S. including: Washington, California, Nevada, Arizona, Colorado, New Mexico, Texas, Georgia, Florida, North Carolina, South Carolina, Tennessee, Kentucky, Illinois, Indiana, Ohio, Virginia, New York, New Jersey and Massachusetts.

The suggested retail price is $44.99 per 750-ml. bottle.

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