This highly visual, experiential moment will drive organic social buzz and reinforce the crossover of tequila, streetwear, and art. VIP guests will have early access to purchase the decanter before February 18.
Complex is once again pushing the boundaries of culture and commerce, blending the worlds of spirits, art, and sport in a way that only Complex can. In an exclusive collaboration with 1800 Tequila—the world’s most awarded tequila—and visionary floral artist Mr. Flower Fantastic, this partnership goes beyond product promotion to spark a cultural movement. The dynamic fusion of these creative forces is designed to resonate with the powerful media juggernaut and curated marketplace’s core audience, 75% of whom are Millennial and of-age Gen-Z men. This partnership marks the first time a media company has worked with a spirits partner to sell product directly to consumers.
Launching February 18, the limited-edition Mr. Flower Fantastic x 1800 Tequila Sneaker Decanter is a must-have for collectors, combining the refined craftsmanship of 1800 Cristalino with the global appeal of sneaker culture. To elevate the launch, Complex has created a custom microsite designed to spark engagement, boost sales, and fuel cultural conversations
“Working with 1800 Tequila was a deeply inspiring experience, as I was drawn to the story, culture, and passion behind the brand,” says Mr. Flower Fantastic.
“The decanter itself began with an exploration of light, inspired by the refracted angles of the crystal bottle. The design also honors the agave plant’s striking, geometric beauty, reflecting nature’s precision in every curve. Beyond its aesthetic, the decanter is a conversation starter as art often sparks dialogue. My hope is that this project sparks conversation and takes people to places they hadn’t imagined before.”
This exclusive drop pays homage to basketball culture while celebrating the rich heritage and ethos of 1800 Tequila. Crafted with elements and textures inspired by the stunning 1800 Cristalino bottle and sharp edges of the agave plant, the decanter stands as a unique collectible, a true tribute to the artistry and legacy of 1800 Tequila.
Available at $225 (21+ only) at 1800MFFDecanter.com while supplies last (includes: Mr. Flower Fantastic 1800 Decanter and one bottle of 1800 Cristalino).
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