Redbreast Whiskey has announced a new collaboration with actor Andrew Scott.
The world’s most awarded single pot still Irish whiskey is teaming up with the BAFTA winner (and coolest TV priest since Father Fintan Stack) and SXSW to showcase the storytelling of short films at this year’s festival.
The ‘Redbreast Unhidden’ platform is part of the brand’s ‘Quite the Find’ campaign, which aims to spotlight hidden gems. Independent films and short films often fall into this category. New research reveals that over half (60%) of people struggle to find unique films as they get trapped by what’s trending.
With 68% of consumers admitting they turn a film off within 20 minutes of viewing, Redbreast and Scott unveiled a curated list of short films to see.
It’s a cool collaboration because whisky itself is often an underappreciated art. Single pot still whiskey certainly is. Redbreast is the biggest name in the category. But single pot still is small time compared to categories like single malt, despite its history, quality, and personality.
Irish Distillers have the funds to make a lot happen, and as we saw in the reaction to the Harrison Ford x Glenmorangie news, people click on stories about celebs. You’ll forgive me if this is cynical, but if Scott’s good name helps people find Redbreast, I’m all in.
“I’m delighted to be partnering with Redbreast on this campaign to encourage creativity and discovery worldwide,” Scott commented. “It’s been really fun to be part of, especially given their initiative to encourage filmmakers of the future, whose voices need to be supported now more than ever.”
SIngle Pot Still whiskey, like short films, deserves more love and attention
Fans of shiny things will be pleased to learn there is a ‘Redbreast Unhidden’ Award up for grabs at SXSW ‘25. It will honour one of the independent filmmakers selected by Scott, whose work exemplifies creativity and original storytelling. The award winner will receive a grant to help support future projects.
The brand will also host some experiences throughout the festival to help film fans discover something new through screening events and a hidden speakeasy cinema-inspired bar.
Just as Scott and Redbreast Irish Whiskey are on a mission to help audiences discover bold, original stories, I’m on a mission (from God) to help people discover great new whiskies. If you haven’t had Redbreast whiskey before, please do yourself a favour. It’s nearly St Patrick’s Day, too. There’s no excuse.
If you want to see a list of Scott & Co.’s film selections, click the link below.
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