Suerte Launches a 1L Blanco Tequila

Suerte Tequila has unveiled an on-premise exclusive: a 1-liter Blanco. The product packages Suerte’s 100% agave, tahona-crushed, single distillery tequila in a larger, bartender-friendly format.

The bigger bottle provides convenience and value for the on-premise and addresses the current de-premiumization trend, the company says. It also provides increased sustainability and functionality: The peel-away labels make it easy to repurpose the bottle for batched cocktails, juices, infused syrups, water and so on.

Suerte’s 1L is now available in Florida, Colorado, Texas, California, Georgia, Oklahoma, New York, Kansas, Indiana and Arizona and soon to be in Massachusetts, Illinois, Kentucky, Nevada, Tennessee, New Jersey and Washington. The approximate wholesale cost ranges from $15 to $18 per bottle depending on the market.

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