Monin 2025 Flavor of the Year: Yuzu
Monin is setting the flavor trend for 2025 with its bold new Flavor of the Year: Yuzu.
This vibrant East Asian citrus, popular in Japanese and Korean cuisine, offers a bright, complex flavor with notes of mandarin, grapefruit, and lemon. As consumer interest in global flavors grows, Monin predicts yuzu’s popularity will continue to rise due to its versatility, visual appeal, and refreshing taste.
Monin Yuzu Purée, made with real fruit and no artificial ingredients, provides an easy way for operators and consumers to incorporate this trending citrus into cocktails, mocktails, teas, and culinary creations. With its authentic flavor, rich texture, and striking golden hue, Yuzu Purée enhances everything from beverages to sauces and marinades, making it a must-have ingredient for 2025.
“Yuzu is a vibrant fruit, in both flavor and color. Its premium, sophisticated citrus profile elevates beverage and culinary creations,” says Stasha Johnston, Senior Vice President of Marketing at Monin Americas.
“Monin Yuzu Purée perfectly captures that authentic yuzu flavor in an easy-to-use format, allowing operators and consumers to create flavorful, globally inspired recipes with minimal prep and maximum enjoyment.”
Yuzu’s presence on U.S. menus has surged by nearly 30% in the past four years and is projected to continue its rapid growth through 2028 (Datassential). The rising demand for exotic and tropical fruits, with 57% of U.S. fruit consumers expressing interest in these flavors (FMCG Gurus), further cements yuzu’s place as a standout ingredient.
“Yuzu is an exotic flavor gaining popularity on beverage and culinary menus. Its versatility has made it a favorite among chefs and mixologists,” says Bill Lombardo, CEO of Monin Americas.
“As consumers increasingly seek globally inspired flavors, we’re excited to name Yuzu our 2025 Flavor of the Year.”
For over a decade, Monin has analyzed trends to predict the next big flavors. Following the success of Hot Honey Syrup (2023) and Ube Syrup (2024), yuzu is poised to continue the momentum of Asian-inspired flavors influencing American menus.
About Monin Gourmet Flavorings
Founded in 1912 in Bourges, France, and family-owned and operated for three generations, Monin is the premier provider of flavoring products for creating specialty beverages and elevated culinary solutions. With manufacturing facilities on three continents and product availability in more than 150 countries, Monin is recognized as the leading global flavor solution provider. For more information, visit monin.us.
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