The VinePair Podcast: Is Asia Tequila’s Next Big Market?
“White Lotus” is dominating culture right now, and Adam recently read an interview with K-Pop sensation and Season 3 star Lisa, in which she explains that she broke the ice with fellow actor Tayme Thapthimthong by introducing him to her favorite drink: tequila.
Oddly enough, we almost never hear about the Asian market when it comes to tequila, despite the fact that it seems like it would fit right in. There’s a lot of spicy food throughout Asia, and tequila pairs well with spice. And if we can take a cue from the success of premium Scotches and American whiskeys in Asian countries, wouldn’t luxury tequila brands be a natural next phase?
On this episode of the “VinePair Podcast,” Adam, Joanna, and Zach ponder whether or not tequila is missing out on the potential markets of Asia, spurred by the recent revelation that K-Pop and “White Lotus” star Lisa is all about the spirit. Tune in for more.
Joanna is drinking: Añejo Old Fashioned
Zach is drinking: 2016 Ridge Vineyards Estate Cabernet Sauvignon
Adam is drinking: Domaine de Montille “Le Clos du Château” Bourgogne Blanc
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