Francis Ford Coppola Winery Expands Diamond Collection

Francis Ford Coppola Winery announced today the expansion of its flagship Diamond Collection brand with the launch of two new white wines: “Shimmer”, a n unoaked blend of sauvignon blanc and pinot grigio, and a low-calorie sauvignon blanc in its “Vibrance” light wine collection.

Labeled as a Sauvignon Blanc-Pinot Grigio, Diamond Collection’s new Shimmer blend has citrus and tropical notes, according to the producer. The wine began appearing on retail shelves five weeks ago. “Demand for Shimmer has been strong out of the gate from both independent retailers and national chain stores,” says Mary Wachowicz, marketing director at Delicato Family Wines, which owns Francis Ford Coppola Winery.

“Diamond Collection’s pinot grigio and sauvignon blanc portfolio grew more than 26% in dollar sales last year, and the two varietals make a highly delicious blend,” adds Wachowicz. “Consumers love Diamond Collection wines and are thirsty for zesty, unoaked whites; we expect Shimmer to be a hit with wine drinkers across the country,”  Wachowicz continued.

Diamond Collection’s second new wine, Vibrance Sauvignon Blanc, is the second light wine in the Diamond Collection portfolio and follows the launch of Vibrance Pinot Grigio last year. Low in calories, carbohydrates and alcohol, Vibrance Sauvignon Blanc is meant to meet consumers’ demand for wines that fit a health-conscious lifestyle.

“Sauvignon Blanc dominates the super-premium light wine category, representing more than half its sales, and we anticipate that the combination of the trusted Coppola brand, together with consumer lifestyle trends and a category-leading varietal, will make Diamond Collection Vibrance Sauvignon Blanc very attractive to consumers,” Wachowicz says.

Made from grapes picked earlier so that the wine is naturally lower in alcohol, the wine is fermented using traditional methods. A portion of the blend then has its alcohol lowered through use of a spinning cone. In the glass, fragrant citrus and green apple aromas lead to a palate defined by lemon and pineapple flavors and a clean, minerally finish, the winery reports.

Diamond Collection Shimmer’s blend of sauvignon blanc and pinot grigio and “Vibrance” Sauvignon Blanc carry a California appellation and are rolling out nationwide now on retailer shelves. They are line-priced with the existing Diamond Collection white wine varietals at a suggested retail price of $15 per 750-ml. bottle.

Francis Ford Coppola Winery and the Diamond Collection brand are a part of Delicato Family Wines.

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