El Mayor Tequila Debuts New Packaging

El Mayor Tequila, owned by the Gonzalez Family, has a new look.

Starting this month and continuing throughout 2025, the El Mayor Tequila brand family will be packaged in a new 750-ml. bottle that features a larger label meant to create a cohesive look across the brand portfolio while providing a more-impactful footprint for shelf placement. 

Distilled and produced at Destiladora Gonzalez Lux in Arandas, Mexico, El Mayor Tequila is made with 100% estate-grown Blue Weber Agave from the valley area of Jalisco, Mexico.

Current offerings include:

El Mayor Tequila Blanco

El Mayor Tequila Reposado – rested in white oak barrels for a minimum of nine months

El Mayor Tequila Rosado Reposado – finished in Cabernet Sauvignon casks for nine months

El Mayor Tequila Añejo – aged in white oak barrels for 18 to 36 months

EL Mayor Tequila Extra Añejo – aged in American white oak barrels for a minimum of three-and-a-half years

El Mayor Tequila Cristalino – aged for a minimum of 12 months and filtered using charcoal

“We wanted to ensure consumers could easily find and identify our various El Mayor offerings on the crowded tequila shelf,” says brand manager Kayleigh Longo. “We were already using the slim bottle for our Cristalino and for our new Rosado Reposado tequila, so we made the decision to incorporate the same packaging for all our El Mayor expressions to create a consistent brand look and feel.”

This follows the launch of El Mayor Rosado Reposado Tequila.

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