The VinePair Podcast: Why Don’t Big Companies Buy Affordable Wine Brands?
Regardless of industry, the dream for virtually every brand is to grow large enough to eventually get scooped up by a large conglomerate in exchange for millions of dollars. For some, this takes only a few years. For others, it can take decades. But for affordable wine brands that occupy the gray area between bottom-shelf grocery store wines and high-end luxury brands, a large corporate buyout almost never happens.
Instead, the bigwigs in wine tend to set their sights on premium brands, while opting to build accessible bargain brands internally. Are big conglomerates doing themselves a disservice by stonewalling the prospects of acquiring mid-tier startups? And if not, what’s the rationale behind shying away from scooping up these brands?
On this episode of the “VinePair Podcast,” Adam, Joanna, and Zach muse on the fact that seemingly successful wine startups that attempt to play in the affordable space are struggling to get purchased, even with impressive sales numbers and placements. Do the large wine and beverage alcohol companies only care about buying luxury or premium brands, or is there something else going on here? Tune in for more.
Zach is drinking: Mick, the Jungle Bird at Shipwreck Bar
Joanna is drinking: Sand City Brewing Summer Ale
Adam is drinking: Ramp Gibson
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