Spirit of Gallo and Viral Pup Miss Peaches Debut New Vodka Lemonade for a Cause

Lucky One Lemonade is a new premium vodka-based hard lemonade developed in partnership with viral ‘furfluencer’ Miss Peaches.

Created by the team behind High Noon, this non-carbonated ready-to-drink beverage is crafted to be a refreshing, easy-drinking option that also supports a good cause—helping rescue dogs.

Each can is made with real vodka and real lemonade, contains just 100 calories, and is gluten-free with no added sugar, artificial flavors, or high fructose corn syrup. It comes in four fruit-forward flavors—Original, Peach, Blueberry, and Raspberry—available in single-flavor 4-packs (355mL, MSRP $10.99) and mixed 8-packs (355mL, MSRP $19.99).

“Hard lemonade is having a moment—and we saw an opportunity to bring something new to the table,” said Brandon Lieb, Vice President at Spirit of Gallo.

“With vodka lemonade on the rise and malt-based options losing steam, Lucky One Lemonade is our answer: a premium, spirits-based RTD that delivers on flavor, fun, and cultural relevance. Partnering with Miss Peaches brings even more heart to the brand, letting consumers enjoy summer with purpose.”

Through the Our Pack Gives Back campaign, Lucky One Lemonade is teaming up with LifeLine Animal Project and Best Friends Animal Society to support dog rescue organizations. With Miss Peaches leading the charge, the brand aims to raise $1 million by September 1 to help more dogs find loving homes.

For more information, visit www.LuckyOneLemonade.com or check them out on Instagram, @LuckyOneLemonade.

About Lucky One

Launched in 2025, Lucky One Lemonade is a bright, bold twist on hard lemonade made with real vodka and real lemonade. Available nationwide in four fruit-forward flavors, Original, Peach, Blueberry and Raspberry, Lucky One Lemonade is non-carbonated, gluten free, and 100 calories per can. Adopted by High Noon, Lucky One blends premium quality with purpose, partnering with animal rescue organizations to support dogs in need – and celebrate the lucky ones who found their forever homes.

About Miss Peaches

Miss Peaches, otherwise known as America’s favorite pit bull, gained significant public attention in 2024 when she was adopted from Lifeline Animal Project by Dave Portnoy, businessman and social media personality. Since her adoption, she has become an internet sensation, attracting a large and devoted following.

About Sprit of Gallo

Spirit of Gallo is the second largest spirits supplier in the United States by volume and represents some of the most iconic brands in the industry including: High Noon Hard Seltzer, New Amsterdam Vodka, E&J Brandy, RumChata, Camarena Tequila, RumHaven, Stratusphere Gin, The Dalmore Scotch Whisky, Tequila Komos, Don Fulano Tequila, Horse Soldier Bourbon, Amaro Montenegro and Condesa Gin. The entire portfolio is featured on www.spiritofgallo.com.