The VinePair Podcast: No, Gen Z Is Not Killing the Bar Tab
One thing that’s become apparent in recent years is the mainstream media’s fixation on Gen Z’s drinking habits, or lack thereof. Most recently, The New York Times published a piece about how young drinkers are reluctant to open bar tabs and how paying for drinks one at a time creates more work for bartenders.
But is this trend truly exclusive to Gen Z? When people enter their 20s, most don’t have much money to spend, don’t know how to manage it, or both. As such, doing anything that makes ordering drinks any easier might seem like a slippery slope to those with shallow pockets. Perhaps abstaining from opening up tabs is something that everyone did at some point in their early 20s, but we’re just hearing more about it in the current age of information.
On this episode of the “VinePair Podcast,” Adam, Joanna, and Zach discuss the much-shared New York Times piece claiming that Gen Z is “killing the bar tab.” Is it true that younger drinkers are actually different from previous generations, or are time-old concerns about limited budgets and a lack of practical experience more to blame? Regardless, what are some strategies that operators can use to keep costs down and customers happy? Tune in for more.
Zach is drinking: 2017 Andrew Will Winery “Two Blondes” Red
Joanna is drinking: Kir Royale
Adam is drinking: Division Winemaking Co. Pinot Noir
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