Silent Pool Gin Named Official Supplier of Ascot and Royal Ascot

Silent Pool Gin is now the official supplier of Ascot and Royal Ascot. The three-year agreement will see Silent Pool Gin available year-round at Ascot including a permanent bar in the Grandstand and additional bars across the site at Royal Ascot.

In addition, Silent Pool Gin will be served as part of the Royal Ascot Blush, according to the distillery, Ascot’s best-selling signature cocktail, available at the Royal Meeting.

As well as on-site presence, Silent Pool Gin is celebrating the collaboration with two high profile travel retail activations to take place this summer at London Gatwick and London Heathrow airports, according to the distillery.

Handcrafted in the heart of the Surrey Hills, Silent Pool Gin was founded by a group of friends in 2014. Boasting 24 aromatic botanicals, Silent Pool Gin was inspired by the Silent Pool on the distillery grounds and contemporary England, according to the distillery. The spirit has amassed numerous industry awards including gold at the Spirits Business Gin Master 2019.

Chloë Hamlett, head of partnerships at Ascot Racecourse, said in a news release: “We are delighted to welcome Silent Pool Gin as an official supplier of Ascot and Royal Ascot. Silent Pool’s commitment to quality and their quintessential English influence fits perfectly with our own values and the experience that we want to give our customers at Ascot and Royal Ascot. We are excited to team up and showcase the best of our brands, both on course and with our planned activations.”

Ian McCulloch, founder of Silent Pool Gin, added: “I am absolutely delighted Silent Pool Gin is the official gin of Ascot. As an ultra-premium handcrafted gin with its distillery located in Surrey, Silent Pool Gin is the perfect partner for the quintessential English luxury of Ascot. We look forward to developing this exciting collaboration over the coming years.”

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