Bonterra Unveils Ranch Wine

Bonterra Organic Estates is launching Ranch Wine: a trio of lightly effervescent, lower-ABV offerings coming to resort patios and cold boxes. Made from sustainably grown California grapes, Ranch Wine beverages come ready to drink.

Available in three flavors including Pineapple Key Lime, Strawberry Hibiscus and Chillable Cherry Wild Raspberry, Ranch Wine comes in at 11% ABV and has no added flavors, according to the winery. Each flavor has an SRP of $14.99.

The name Ranch Wine nods to Bonterra’s home ranch in Mendocino County, California, according to the winery, and winks at the rising popularity of drinks meeting today’s growing thirst for no-fuss refreshment.

“With Ranch Wine, we saw an opportunity to reimagine the role wine can play—vibrant, flavor-forward, and at home in a cooler full of seltzers and sodas,” said Kate Herbert, Bonterra’s sr. director of marketing, in a news release. “Survey data show that LDA Gen Z is the first cohort to move away from grape varietal as a top purchase driver when considering wine, instead gravitating to word of mouth, lower alcohol, and fit for casual occasions. Ranch Wine—named for flavor, not traditional wine varietals—meets these wine fans where they are.”

Crafted by award-winning Bonterra winemaker Margaret Leonardi-Pruett, Ranch Wine is arriving in poolside bars, resort patios and at select national retailers including Sprouts, Albertsons, Safeway and Total Wine, according to the winery, with Target and others to follow.

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