Bringing Together Indian and Mexican Cultures—Loca Loka Tequila

Loca Loka Tequila embodies the best of two worlds, bringing together India and Mexico to celebrate the vibrant spirit of both nations.

Launched in 2024, the brand is making a major expansion push this year into new U.S. markets. The partners created a name that reflects the embrace of the two cultures, fusing “loca” or Spanish for “crazy,” with “loka” from the Sanskrit for “world.” Loca Loka is the first spirit line developed as part of a joint venture between three partners, Indian film actor Rana Daggubati, renowned composer Anirudh Ravichander, and entrepreneur Harsha Vadlamudi, Founder and CEO of Ironhill Hospitality Pte Ltd in Singapore.

The Loca Loka line currently features two handcrafted additive-free tequilas, a Blanco and a Reposado that have been aged in French and American oak barrels for 4 to 6 months. The Blanco blends the rounder fruity flavors of cooked agave with the earthier floral flavors of Highland agaves, while the Reposado features a richer aroma and balanced flavors between oak and fruitiness. An Añejo tequila is also currently resting in barrel for release soon.

The process of creating a bottle of Loca Loka hews closely to generations of tequila-making tradition, starting with the hand harvesting of mature Highland agave. The agave hearts are then cooked low and slow, a gentle process that unlocks their natural sweetness and complexity. The softened agave hearts are crushed using rollers to unleash the juice, which undergoes a natural fermentation process with a special strain of yeast. The fermented liquid is then double distilled in pot stills before resting in barrels.

The 2024 launch brought Loca Loka to the major markets of Los Angeles, New York, Illinois, Florida, and Texas. “Following our initial success at last year’s launch, we are so excited to expand our footprint into additional markets in the U.S.,” said Laurence Brady, Loca Loka Regional Head USA.

“We look forward to continuing to showcase the unique blending of Indian and Mexican cultures to the American consumer.”

This year, Loca Loka’s expansion will take the brand to Massachusetts, Washington DC, Maryland, and Nevada.

The tequilas are designed with bartenders in mind and versatile enough to work in a wide range of drinks. When using Loca Loka in “locatails,” look to marry the tequila with a variety of flavor profiles from refreshing citrus to smoky to savory. A great option for summer, the Loca Loka Cooler chills you down with Blanco, coconut water, lime juice and a touch of simple syrup.

Loca Loka’s blend of Mexican spirit and Indian culture makes the brand one to watch as it continues to take the U.S. by storm. Look for it on backbars across the country.

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