RNDC Announces Partnership with Missing Thorn

Republic National Distributing Company (RNDC) is entering into a partnership with Missing Thorn, an alcohol-free wine brand, in Georgia and Texas. 

“As the non-alcoholic category continues to evolve, we are proud to align with a brand that exemplifies quality, innovation, and a shared sense of purpose,” said Michael Thomas, SVP-managing director, wine, supplier business development at RNDC, in a news release. “Missing Thorn is redefining the wine experience for today’s consumers, and we are excited to support their continued expansion.” 

Founded by Napa Valley natives Aaron Pott and Stephanie Honig, Missing Thorn has been celebrated by critics and consumers alike, according to the company, with The New York Times calling it’s still wines “unicorns” in the non-alcoholic space and Food & Wine describing its Rosé “as good as actual rosé— honestly, better than many.”

“Our partnership with RNDC is a powerful next step in our growth story,” said Stephanie Honig, president of Missing Thorn, in the release. “As the non-alc category continues to take off, we’re proud to meet demand in Georgia and Texas with a partner who shares our vision and values. RNDC’s reach and market leadership will help us scale even faster while staying true to our premium roots.” 

Available across the lower 48 states, Canada, direct-to-consumer availability through Amazon, the brand’s own website and soon the Instagram and TikTok marketplaces, Missing Thorn wines range from $24.99 to $29.99.

The post RNDC Announces Partnership with Missing Thorn appeared first on Beverage Information Group.